Rent Dvd At Home! As I approach my garage where I can pop the 8-track into my quadraphonic stereo and mellow out to the Mamas and Papas, I say to myself, "I love the digital age."
No, wait.
Skip forward to the cassette after which to the CD towards the MP3 player, or possibly from the VHS for the DVD on the digital download. Thanks to leaps in technology, and in no small part to the Internet, we can easily now download movies or watch them streaming from the site online. While the music counterpart was quick to ban against MP3 technology, and then eventually allow it to in, the Hollywood system has been cautious, nay leery, of digital technology.
Why that is no one can say for sure. Part of it could possibly be the fight between the RIAA and peer-to-peer sites over copyright infringement, that has led towards the creation of bit torrent sites for downloading. Part of it may be that downloading hurts any current contracts with DVD distribution companies. And part of it could be mankind's caution with technology. No one of such reasons is more than the others.
With the proliferation of the peer-to-peer and bit torrent sites, Hollywood was greater than compelled to start out offering movies for downloading. Sites like CinemaNow, Movielink, and Vongo have sprung up offering users up to 4,000 video/movie titles along with hundreds of TV show episodes. iTunes in addition has joined the marketplace, extending their interests from just music to TV, movies, and music videos.
Back towards the question: will digital downloading kill DVD/Blu-ray discs?
"Yes" because:
- Society is becoming "instant gratification," with faster Internet ability and movies being able to be compressed for the size of 1gb, they are going to become much easier to download. And when someone's carried out with the movie and no longer really wants to keep it on their harddrive, they are able to just delete it.
- Downloading will eliminate the "need" for packaging. Like the example above, gone will be the need to take care of scratched discs or misplaced ones, or creating shelf space to deal with your collection when you can ensure that it stays on a pc.
- Downloading will place the current video retailers (Blockbuster, Movie Gallery, Hollywood Video) bankrupt by offering "what's new" to users online rather than making users wait in line at the checkout or brave "weather elements" since they stand outside a relevant video cube.
"No" because:
- Currently, we do not have the electronic infrastructure for this. This means that if EVERY person inside the U.S. logged to download a motion picture, the Internet would HALT. While that is a worst-case scenario, it brings out the point that in order to offer more movies to lots more people, networks must be changed/ rearranged, and nobody is currently seeing as happening.
- It would be extremely difficult (at least through the current standpoint) to offer the over 21,000 films which have been made online. Each week several movies can be obtained on disc, with only a fraction online. We would first have to give everything current before tackling the insurmountable-looking back catalog.
- Believe it or not, some people want the opportunity to hold a video in their hands, packaging and all sorts of. They don't love shelf space or depreciating value; it's the ability to look for it (as being a book) and pop it to the DVD player once they want, as an alternative to having to navigate through a computer they don't like having.
- There is no clear platform for downloaded movies. Some from the services use a browser, while others use the application developed by the company.
- Digital rights management. The above mentioned download sites have their own "special" ways of displaying the movie you downloaded. Eventually, movie downloading and watching will need to go cross-platform, which means the above companies will need to agree on one format to use as a way to show the films. That will also increase the risk for movies "easier" to pirate and transport.
- With all the viruses running around, and also "inclement weather," how are you affected when your computer DIES? The motherboard fries, the harddrive locks up, etc. If your collection isn't burned onto disc, you are in trouble...
In closing, my belief is always that digital downloading, though it may be an interesting addition to movie watching, carries a ways to go before it will get towards the point it needs to be. That and with the undeniable fact that computers aren't 100% reliable, I do not believe that video discs are leaving all that soon.
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