Play Movie Lost And Delirious! Warner Bros. has announced that it will be offering some select movies on Facebook along with the first movie to be had online to Facebook users will probably be 'The Dark Knight.' It marks the start of collaboration between the powerful arena of social media and the cinema.
The viewers will probably be able to hire movies for 48 hours and watch it upon the site for $3.
New offering by Warner Bros. for Facebook users
Warner Bros. has launched the application which allows Facebok users to rent and watch movies on Facebook.
Though movies happen to be regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Knight' will likely be a test for the potential of the social networking.
Thomas Gewecke, president, digital distribution, Warner Brothers, said, 'We think this is a new frontier for making out films available. We're going directly to the people who are already self-identifying fans.'
With a lot more than 600 million users worldwide, Facebook is the obvious choice. Comscore, an Internet marketing research firm has announced that Facebook is America's second most visited website.
Though movies are already regularly promoted on Facebook but were never streamed on this web site. The release of 'The Dark Night' will be a test to the potential of the social websites.
Warner Bros. made a decision to make a debut on the facebook with all the second Batman Movie of director Christopher Nolan as it's already loved by the viewers and has more than 3 million registered fans.
The fee of $3 is the same as the rent charged by studios on Amazon.com and iTunes of Apple.
Warner Bros can also be looking forward to the added advantages a social media site provides like whenever a user watches a movie on Facebook it will be promoted to all the friends of these user.
Facebook enters the highly competitive market
Faceboook will face competition from Apple, Netflix and YouTube.
Camscore figures indicated that it was utilised by 42 million users in January for uploading and streaming videos.
Facebook's chief executive, Mark Zuckerberg has always wanted to allow all type of activities on the users on his site like sending e-mails, doing offers, and watching videos.
Other studios are required to follow suit and they are just waiting for your response Warner Bros. gets from its initiative. Warner Bros. has announced that it's going to be offering more titles soon to Facebook users.
The revenue from DVD's and Blue Ray discs is consistently falling though the online business is increasing at a steady pace.
Netflex shares fell by six percent as soon as the news came on Tuesday.
Ingrid Chung, an analyst with Goldman Sachs said, 'Facebook represents a fresh potential entrant that few in the investment community were concerned with prior to this announcement.'
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